Theory Wellness is one of Massachusetts’ leading cannabis dispensaries, cultivators and producers. Founded in 2017 in the western MA town of Great Barrington, Theory Wellness emphasizes cannabis education, quality products and customer experience. With additional dispensary locations now open in Chicopee and Bridgewater, Theory Wellness continues expanding their vision of cannabis wellbeing across Massachusetts.
The Origins of Theory Wellness
Theory Wellness was founded by Brandon Pollock and Nick Friedman, two cousins with backgrounds in business, law, and cannabis consulting. After Massachusetts voted to legalize adult recreational cannabis use in 2016, Pollock and Friedman saw an opportunity to bring a new approach to the emerging cannabis industry.
They envisioned a company focused on customer wellness through high-quality cannabis products, education, and improving public perceptions around cannabis. This aligned with the state’s goal for legal cannabis that addressed public health needs.
With this mission guiding them, Pollock and Friedman built a leadership team and advisory board with expertise across cannabis cultivation, policy, medicine and wellness. They worked closely with state regulators, local officials, and residents in Great Barrington to launch Theory’s first dispensary and cannabis production facility.
Product Quality and Consistency
Central to Theory Wellness’ mission is providing customers with high-quality, consistent cannabis products. This starts with their state-of-the-art cannabis cultivation facility in Bridgewater, MA.
Using industry-leading greenhouse design and technology, Theory Wellness precisely controls all environmental conditions to optimize plant growth. Their expert growers use strain-specific nutrient formulas, integrated pest management, and strict quality control at harvest.
Post-harvest, Theory Wellness uses whole plant fresh freezing to capture cannabinoids, terpenes, flavonoids and other compounds at peak freshness. Their product manufacturers then leverage these fresh frozen ingredients to craft premium extracts, distillates, vapes, edibles and wellness products.
By controlling the full production chain, Theory Wellness ensures unparalleled product purity, potency and consistency. Lab testing confirms their products are free of contamination and always deliver accurate dosing.
Dispensary Experience and Education
Theory Wellness aims to offer Massachusetts’ best dispensary experience across their locations. Their welcoming retail spaces are designed around customer education and guidance in selecting the right cannabis products.
Extensively trained staff provide one-on-one consultations to understand each customer’s needs and preferences. Rather than taking a typical retail approach, their Wellness Guides offer recommendations tailored to the customer’s desired experience and method of consumption.
Ongoing cannabis education is also central to the Theory Wellness mission. Their dispensaries stock a wide selection of educational books on cannabis science, history, and benefits. The company publishes their own Guide to Cannabis book explaining core concepts around strains, delivery methods, dosing, and more.
For new cannabis consumers, Theory Wellness provides structured programs explaining basics of the endocannabinoid system, cannabis composition, and finding your optimal dose. Their goal is to promote safe, responsible cannabis use by empowering customers with knowledge.
Product Selection and Options
Theory Wellness offers an extensive selection of cannabis products across categories:
Flower – Their flower selection includes both own-grown and wholesale sourced strains like Gorilla Glue, Dosidos, GG4, Triple Chocolate Chip, and more. They carry a rotating variety of Sativa, Indica, and Hybrid strains.
Pre-Rolls – For convenience, customers can buy high-quality pre-rolled joints in strains including Purple Hindu Kush, Super Lemon Haze, Wedding Cake, and others.
Vaporizer Pens – Their line of vape pens and cartridges contain pure cannabis oil and natural terpenes for flavor. Popular options include Tropical Trainwreck, Strawberry Syrup, Grape Inferno and Jack Herer.
Concentrates – For high potency, Theory sells both own brand and wholesale concentrates like shatters, rosins, live resins, and THCA crystals extracted from top strains.
Edibles – Choose from THC-infused gummies, chocolates, drinks, baked goods, and specialty candy like lozenges. Theory’s own Slumbears gummies are a top seller.
Tinctures – Theory produces full spectrum CBD and THC tinctures to promote sleep, relaxation, energy or wellness goals. Natural flavor options include citrus, mint, and unflavored.
Topicals – Balms, lotions, roll-ons and transdermal patches contain synergistic cannabis compounds to ease muscle, joint, arthritis, neuropathy and skin conditions.
Accessories – Theory stocks all cannabis accessories like wraps, grinders, pipes, rigs, and storage. Their Wellness Guides advise on the best gear for your needs.
With one of the state’s most diverse inventories, Theory Wellness customers can find high-quality cannabis products suited for any need or preferred method of use.
Impact on Community and Industry
Since their founding, Theory Wellness has prioritized corporate responsibility and positive community impact. They engage in public education campaigns to advance responsible cannabis use. Theory is an approved participant in Massachusetts’ Social Equity Program promoting inclusion in the cannabis industry.
The company takes a holistic wellness philosophy beyond customers to their own employees. Theory Wellness provides exceptional wages, benefits, training, and advancement opportunities within their rapidly growing company. Employees cite the genuine, welcoming environment and fulfilling work.
As both pioneers and ongoing influencers in Massachusetts’ cannabis industry, Theory Wellness makes significant investments in research and development. They employ leading cultivation scientists and product engineers. Theory actively partners with local universities, labs, and policy groups to study cannabis applications and develop best practices.
Theory Wellness’ commitment to community, employees, scientific advancement and responsible cannabis consumption sets them apart. Their focus on wellness over profits attracts talented team members passionate about the company’s vision. As Theory expands, they aim to spread their standards for quality cannabis guided by education, science, and genuine care for customer wellbeing.
Looking to the Future
With recreational cannabis still in early stages in Massachusetts, Theory Wellness is poised for significant growth. They plan new dispensary locations in Cambridge, Worcester, and Cape Cod within 2 years. Theory will also double their cultivation capacity to meet demand.
Ongoing R&D pipelines aim to refine cultivation techniques and create innovative cannabinoid products supporting wellness in areas like sleep, stress, pain, mood enhancement, and more. Partnerships with researchers and doctors will investigate cannabis applications for managing medical conditions.
As a pioneer of Massachusetts’ cannabis industry guided by education and wellbeing, Theory Wellness is realizing their vision. Their success reflects a focus on community, employees, quality over profits, and promoting cannabis wellness responsibly. As Theory expands, they aim to exemplify how cannabis companies can change lives and communities for the better.